Joël Cyr

I help founders simplify and scale e-commerce brands—using real operator experience.

I’ve built, sold, and acquired a product business. Now I work with owner-operators to improve focus, margins, and execution—so growth feels calmer and more profitable.

book a free consultation

You’ll benefit from working with me if:

  • You’ve built a real business, but it feels heavier or more complex than it should

  • Growth has created more noise than clarity

  • You’re deeply involved in the business and becoming the bottleneck

  • You want better focus, margins, and execution—not generic advice

  • You value calm, structured progress over hustle and hype

Experience across Shopify, WooCommerce, Squarespace, and Amazon Seller Central (CA & US)

how i help founders

We strip away low-value complexity and refocus the business on what drives meaningful progress.

Get clear on what actually matters

We diagnose the real constraints—strategy, focus, margins, structure, or decision-making—without noise or assumptions.

Simplify the business around leverage

I can stay involved as an advisor or disengage once clarity is restored. The goal is independence, not dependency.

Build a practical plan you can execute

Clear priorities, realistic timelines, and decisions that fit your capacity—not theoretical frameworks.

Support implementation (or step back)

My role flexes between strategic advisor and hands-on operator support, depending on what’s most useful.

why founders work with me

I’ve spent over 15 years building and operating product-based businesses, including growing and running an e-commerce brand from the ground up. After selling the business, I later bought it back with the intention of approaching it with fresh energy and building it bigger and better than ever. That experience shapes how I work with founders today. My approach is grounded in real constraints, informed by both growth and recovery, and focused on creating businesses that are valuable and sustainable.

I work best with owner-operators who value clarity, calm execution, and better decision-making over noise or hype.

interested in working together?

If you’re a founder looking for clarity, focus, or support in simplifying and scaling your business, I’m happy to start with a conversation to see if it’s a fit.